My Journey In The Travel Industry

Where It All Began (1990-1991):

Discovered my passion for travel during a work experience week at Lunn Poly, Ascot

  • Spent my time stamping brochures—but I loved every second!

  • Enrolled in a Travel & Tourism course at Brooklands College, Weybridge

Alec Bristow Travel Agency

Early Career:

  • Gained hands-on experience at Alec Bristol Travel, Chertsey, leading to my first job

  • Joined the Youth Training Scheme (YTS) and began my career as a travel agent

  • Worked at top travel agencies, including:

    • Thomas Cook

    • Lunn Poly

    • Going Places

    • Teletext Agency – Holiday Now

  • Balanced my career while starting a family

A Bold New Chapter – Canada (2007-2013):

  • Emigrated to Nova Scotia with my family for a fresh start

  • Began my cruise industry journey at Cruise Holidays travel agency

  • Became a cruise specialist—even before I had taken my first cruise!

  • Turned my dream into reality, both selling and experiencing cruises

Returning Home & Continuing My Passion (2013 – Present):

  • Moved back to the UK and continued working for Cruise Holidays

  • The company rebranded to Cruise & Travel Holidays, where I still share my passion for travel today!

My Journey – From Setbacks to a Thriving Luxury Cruise Business

Taking the Leap – Opening My Own Travel Boutique (2019)

Opened Lorraine’s Cruise Boutique at Ashridge Garden Centre, Binfield – a dream come true

  • Unfortunately, the pandemic hit soon after, grounding flights and docking cruise ships

  • By July 2020, I had to close my shop but continued working from home, hoping for a turnaround

Two Years of Struggles & Burnout (2020-2022)

  • The travel industry remained at a standstill, leaving me and many colleagues burned out

  • Struggled to regain my passion, caught in a cycle of stopping and starting

A Game-Changing Moment (January 2025)

  • A casual Zoom chat with a networking acquaintance sparked a turning point

  • We motivated each other to rebuild our businesses and move forward

  • I realised: I didn’t want to sell just any cruise - I wanted to curate truly extraordinary experiences

Rebranding & Rebuilding with Purpose

  • Launched a brand-new luxury cruise website

  • Revamped my Facebook page & rekindled my industry connections

  • Reignited my passion for crafting bespoke, high-end travel experiences.

Lorraine & Iain McCowatt on a hill with Royal Clipper in the background

Up-to-date (September 2025)

  • 50+ years old, happily married for over 20 years, with 2 adult children, and 1 grandchild, living & working from my home in Wokingham, Berkshire at a business I’m incredibly proud of!

Which ships have I been on?

I have been very fortunate during my 16 years as a cruise specialist, to have experienced at least one ship from each cruise line - whether for personal holidays, or as part of an organised ship tour. During a ship tour, travel agents are given the opportunity to visit staterooms & suites, public areas, and to indulge in the ships fine dining, accompanied, of course, by free flowing wine. Along with consistent training, these experiences are how I became a specialist in my field - luxury cruises, yacht cruises, tall ship cruises, and luxury river cruises.

Ocean ships

Azamara Onward

Star Clipper Royal Clipper

Cunard Queen Victoria

Cunard Queen Mary 2

Celebrity Eclipse

Celebrity Summit

Princess Sky

Royal Caribbean Adventure of the seas

Royal Caribbean Symphony of the seas

Tradewind Voyages Golden Horizon

Ocean ships

Windstar Star Breeze

Silversea Silver Spirit

Crystal Symphony

Seabourn Ovation

Oceania Vista

Oceania Regatta

Oceania Marina

Holland America Eurodam

Princess Royal

Hurtigruten Fram

MSC Poesia

Disney Magic

River ships:

Emerald Liberte

Uniworld Beatrice

Uniworld Antoinette

European waterways Panache

AMA Waterways AMACerto

Emerald Sky

A’Rosa Stella

Croisi Europe Lafayette