• A serene beach scene during sunset with gentle waves reaching the sandy shore, palm trees on the left, and a sky filled with soft clouds in pastel hues.

    I Believe Cruising Should Feel Immersive, Personal & Enriching

A woman standing outdoors near a river, with a large white boat named Scenic Diamond in the background under a blue sky with scattered clouds.

Who I Am In Business

When I started as a travel agent at just 17 years old, the travel industry looked very different!

We hand-wrote every airline ticket.
We stamped brochures with our agency name & address.
The fax machine was our lifeline.
Credit cards were processed with a good old-fashioned "click-clack" imprint machine.
Five of us shared just one computer.
And smoking was still allowed on planes (my daughter doesn't believe me when I tell her this!)

Fast forward 35 years, and almost everything about travel has changed. But one thing hasn't...

Helping people create unforgettable holidays is still the best part of my job, and working from home allows more flexibility to serve my clients.

Hi, I’m Lorraine, senior cruise consultant & owner of Bespoke Cruise Holidays.

I’ve always loved travelling.

As a child, I was lucky enough to travel abroad with my family, visiting Spain, France and Canada. So perhaps it was inevitable that travel would become a big part of my life.

In 1991, after a not-so-great Travel & Tourism course at Brooklands College, I landed my first job in travel, and, despite being on YTS wages (so definitely not a dream salary!), I’d landed my dream job.

I joined an independent travel agency, Alec Bristow Travel, where I sold everything from UK breaks and European holidays to luxury hotels, and even Concorde once!
Back then, I really only knew of the QE2 when it came to cruising, and when a colleague won a trip on her, I was so jealous, particularly when she was named the agencies ‘cruise specialist.’ Little did I know that I would eventually have my time in the spotlight.

Over the years, I started my family, while continuing working with the big names in travel; Thomas Cook, Lunn Poly and Going Places, and even had a stint selling holidays through Teletext. I loved the variety of travel, but never really enjoyed working for the ‘big boys’.

In 2007, my family packed everything up and emigrated to Nova Scotia, Canada, and that’s when my life turned around, and I began my new career, as a cruise specialist with Cruise Holidays. Working alongside an amazing woman who shared my passion for cruising, my knowledge really grew, and the cruise industry began to change, becoming more accessible, more varied and much more interesting.

Then, in 2009, I finally took my first cruise on Royal Caribbean’s Adventure of the Seas.

I already knew I was going to love it, and I wasn’t disappointed. It spurned a deeper love for cruising & travel. My next cruise was completely different: a river cruise on the Danube with Uniworld, and that was when I really started to appreciate just how different the world of cruising could be.

When we returned home to England in 2013, I continued working with the UK franchise of Cruise Holidays, and, as my career has evolved, since COVID really, so has the way I like to travel.
I’ve never really been a package-holiday person, in fact, the last one I took was back in the early 1990s, to Corfu, and ever since, I’ve tailor-made my own holidays around how I actually want to travel.

That’s how I work for my clients too, as I believe luxury travel should feel personal, be about you, what you want to experience, and what matters to you, rather than simply hitting the ‘confirm’ button on a website.

Also, as I’ve got older & my children have left home, (well, one has, the other won’t take the hint) my own travel style has changed. I had already found and loved river cruising, but was still choosing the large ocean ships, that was until I discovered Azamara, the first small-ship cruise my husband and I tried, and were totally sold on.

Travel has never been more exciting, but it has also never been more overwhelming.

There are more ships, more destinations and more choices than ever before, as well as endless bargain websites, "DEALS," and no shortage of people claiming to be travel agents. That’s where I come in, because having someone you trust, with the backing of carefully selected luxury travel partners, makes all the difference. I cut through the noise and book the cruise holiday you dream of, and sometimes, knowing what not to book is just as important as knowing what to book.

When Cruise Holidays was sadly dissolved in early 2026, our amazing team in Plymouth took the reins, Distinctive Journeys was born, and I was still able to keep my Bespoke Cruise Holidays franchise.

By summer 2026, I had experienced more than 30 ships first-hand; from the enormous Royal Caribbean Symphony of the Seas to intimate river ships, expedition ships, and small luxury vessels. Some were personal holidays, others organised ship visits and tours, alongside earning accreditations from countless hours of intensive cruise-line training.

I don’t recommend cruises because I’ve read about them in a brochure. I recommend them because I’ve experienced them.

That first-hand experience is what led me to find my niche: smaller ships and river cruises, where travel feels more authentic, immersive and personal.

I don’t just sell it. I’ve been there.

And Then There’s Me

Away from the world of cruising…

Back in 1991 I owned a Ford Fiesta 1.1, now I own a BMW (truth be known, I probably preferred the Fiesta more, too many gadgets to go wrong on the BMW).

I’m hurtling through life in my 50s, trying to squeeze in as many cruises as I possibly can while I’m still young enough to enjoy them.

I’ve been married for more than 20 years, have two grown-up children and a grandchild, so family is a big part of my life.

And then there’s the dog. In 2020, after losing our much-loved 12-year-old Lab/Shepherd, we adopted a crazy Shepherd mix (don’t ask!)from a rescue charity in Hungary called Hungary Hearts. He has definitely kept us on our toes ever since!

I’ve always loved dogs, and during Covid we started fostering, giving a few rescue dogs a safe place to stay until their forever families came along. If I’d been able to find somewhere suitable to make it a permanent thing, I probably would have ended up running a rescue myself… but sadly, that wasn’t to be.

Outside of work and travel, I’m happiest with good, authentic food, a nice glass of wine and lots of laughs with amazing friends.

Basically, I love experiences, people, and having something to look forward to, which is why I’m always on the look-out for my next cruise.

When I say I have first hand experience…

I have been very fortunate during my 18 years as a cruise specialist, to have experienced over 30 ships, either on escorted tours, or on my own personal holidays. On the tours, agents explore the staterooms & suites, all public areas, specialty dining, and it wouldn’t be a real experience without a 3-course meal & free-flowing wine. Along with consistent training, these experiences are how I became a specialist in my field; luxury cruises, yacht cruises, tall ship cruises, and river cruises.

Lorraine McCowatt on the gang way of Emerald Liberte

Ocean ships

Regent Seven Seas Voyager

Seabourn Venture Expedition

Hapag Lloyd Europa II

Azamara Onward

Azamara Pursuit

Star Clipper Royal Clipper

Windstar Star Breeze

Silversea Silver Spirit

Crystal Symphony

Seabourn Ovation

Oceania Vista

Oceania Regatta

Oceania Marina

Hurtigruten Fram Expedition (Now HX)

Cunard Queen Victoria

Cunard Queen Mary 2

Celebrity Eclipse

Celebrity Summit

Princess Sky

Royal Caribbean Adventure of the seas

Royal Caribbean Symphony of the seas

Tradewind Voyages Golden Horizon

Holland America Eurodam

Princess Royal

MSC Poesia

Disney Magic

Lorraine McCowatt at the helm on Royal clipper

River ships:

Scenic Diamond

Uniworld Beatrice

Uniworld Antoinette

Emerald Liberte

European waterways Panache

AMA Waterways AMACerto

Emerald Sky

A’Rosa Stella

Croisi Europe Lafayette

Lorraine McCowatt drinking a cocktail on a cruise ship
A woman with wavy hair and a sleeveless top holding a glass of champagne in a dimly lit bar or restaurant with orange and yellow ceiling lights and television screens in the background.